As vertical printing continues to grow in popularity across the UAE, particularly in homes, offices, and hospitality spaces, so do the myths surrounding it. Whether you're considering printed walls as a wallpaper alternative or simply curious about the process, we’re here to clear the air.

Let’s address some of the most common misconceptions about wall printing—and explain why it’s one of the most sustainable, customisable, and future-forward wall decor solutions available today.

Myth 1: “Printed walls will peel in the UAE heat”

Truth: Our wall printing process uses advanced UV inks that instantly cure on contact and are fully resistant to extreme temperatures, including the intense summer heat in the UAE.

Unlike wallpaper or vinyl decals that may lift or bubble with time, vertical printing bonds directly to the wall surface. It won’t peel, crack, or fade, making it a durable, long-lasting solution that stands up to the region’s unique climate.

Bonus: Our printed walls are also waterproof and scratch resistant.

Myth 2: “Wall printing is toxic or harmful”

Truth: The inks we use are 100% non-toxic and environmentally friendly. In fact, we exclusively use vegan-certified, odourless, and eco-conscious UV inks that meet global health and safety standards.

This makes wall printing a sustainable and safe option for schools, nurseries, hospitals, bedrooms, and other indoor spaces where air quality and health are a priority.

If you’re looking for a greener wallpaper alternative, vertical printing is an excellent choice.

Myth 3: “Printed walls don’t last long”

Truth: Our wall prints are built to last. With proper care, you can expect your design to stay vibrant and intact for up to 8 years, without any maintenance.

Because the ink becomes part of the surface during the printing process, it resists wear and tear far better than stickers, paint, or wallpaper. Plus, the finish is UV-cured, making it both fade-proof and suitable for indoor or indirect-sunlight areas.

Myth 4: “Wall printing is messy and takes days to complete”

Truth: Our process is dry, mess-free, and incredibly efficient.

Unlike painting or wallpaper, which can require adhesives, drying time, or even room closures, vertical printing offers instant drying wall decor. There’s no glue, no dust, and no odour, allowing you to enjoy your space immediately after printing.

For businesses, this means no downtime and minimal disruption.

Myth 5: “You can only print on smooth walls”

Truth: While a smooth surface delivers the sharpest results, our vertical printer can print on a wide range of materials, including concrete, wood, glass, metal, brick, and plaster. That means more options for custom wall decor across commercial and residential projects.

From boutique hotels to creative office spaces, the design potential is limitless.

Conclusion: Rethink What’s Possible with Printed Walls

Wall printing is more than just a trend, it’s a modern, eco-friendly, and highly effective solution for anyone looking to elevate their space with custom wall decor.

As an alternative to traditional wall decor, it delivers unmatched durability, safety, and design flexibility, making it ideal for homes, offices, retail environments, and hospitality spaces across the UAE.

Still have questions? Contact our team to schedule a free consultation.